K-pop Dictionary › Aegyo

What does Aegyo mean in K-pop?

Acting cute on purpose, with a sweet voice or playful gestures.

Korean
애교
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aegyo

Aegyo (애교) is a cute way of talking or acting, such as baby talk, pouting or finger hearts. Idols are often asked to show aegyo on variety shows.

Some idols are famous for it, and others are famous for how much they struggle with it.

“The MC asked for aegyo and he just froze.”
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