What does Visual mean in K-pop?

The member a group or its fans present as the face of the group.

In K-pop, visual is a position name, like main vocal or main dancer. It points to the member often placed at the front of photos and promotions.

Fans sometimes debate who the visual is. Many say every member is a visual, which is a kind way of ending the argument.

“Who's the visual of the group? Honestly, all of them.”